Unlike Blinkbox Movies and Blinkbox Music, Tesco hasn't found a buyer for its underperforming Blinkbox Books service. We expected the e-book platform to quietly fade into the night, along with customers' purchases, but it seems Tesco has a parting gift for bookworms that embraced its Kindle alternative. The beleaguered supermarket is teaming up with Kobo so that Blinkbox Books users can transition their libraries to the rival platform, free of charge. At this stage it's not clear if any money is changing hands, but there are obvious benefits for both parties; Tesco now has a better chance of avoiding customer backlash, while Kobo has access to a wave of new bookworms who could turn into regular customers. Of course, Kobo already has an Android app too, so it should be a fairly easy transition for Hudl owners who want to keep Tesco's tablet as their primary e-reader.
Via: TechCrunch
from Engadget Full RSS Feed http://ift.tt/1zzrmS3
