The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. According to Reuters , the social network is hoping to muscle in on Twitter's real-time advertising turf by letting businesses target users depending on what messages they post.
For example, if you post a status mentioning New England, Patriotism or the inflation levels of a football, then a flashy clip sponsored by Toyota might pop up. In many ways, the move is an attempt to capture the instant-reaction adverts that brands like Oreo post to Twitter whenever an event happens in-game. Also, considering that the price of a regular TV spot during the event is around $4.5 million per 30-seconds, targeted advertising gives companies a cheaper, more effective way to reach prospective customers. It's just a shame that no-one asked us if we wanted to be distracted in this way.
Filed under: Internet, Facebook
Source: Reuters
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