At CES the long-brewing alliance to push Hollywood movies you can legally download, store and play across different devices finally surfaced, and now its system has a brand name: Vidity. As we learned in January, this is the doing of the Secure Content Storage Association -- a team up behind movie studios (Fox, Warner Bros.) and storage manufacturers (Western Digital, Sandisk) to create a system where users can download movies in the highest possible quality like 4K Ultra HD and HDR. Samsung was the first to announce its Ultra HD TVs with the M-Go app will use the spec, but other big names like Vudu, Kaleidescape, LG, Universal, Comcast and Sprint are on board too. So far 4K movies have generally been all about streaming, but now between Ultra HD Blu-ray and Vidity there are a couple of new options coming.
With the spec and brand name locked down, Vidity GM David Huerta tells us compatible products and services should roll out later this year. Other than just top-quality audio and video, the main feature of Vidity is that it's intended to work across devices, from TVs to PCs to phones and tablets. The concept of it works a lot like the digital distribution schemes we've seen for videogames, with the ability to copy or move the files and still play them elsewhere. Of course, nothing designed by Hollywood will be quite as easy as piracy, and we're still waiting to see if all of the studios will get behind it. If we can get more control and convenience plus high quality playback, Vidity will be a major step forward and fit in nicely next to discs and streaming.Filed under: Home Entertainment, HD
Source: Vidity
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